PA Downtown Center's
Four Point Approach

Design: Enhancing the physical appearance of the business district. This includes building; physical improvements such as streetscape, banners, signs, trash cans and ornamental decoration; planning and zoning; parking & transportation; visual merchandising; and graphics

Promotion: Marketing the unique characteristics to shoppers, investors, new businesses, tourists and others through retail sales including cooperative, cross-retail and niche marketing; special events such as community heritage, special holidays and social events; and image promotion such as image advertising, collateral materials, media relations and image-building events

Organization: Building consensus and cooperation among the groups that play roles in the downtown. These include partnerships, volunteer development, communications and funding

Economic Restructure: Strengthening the existing economic base of the business district while diversifying it, which encompasses business retention, business recruitment, new economic uses, financial incentive and market information

If you find any of these descriptions to be of interest to you and you would like to get involved in helping better your community, contact capri@claysvillepa.com for more information.